Numa

Case

An app where a mom manages her kids’ health and her own: a daily plan, health records and a letter to the doctor in one tap.

Role
Product Designer
Team
Solo
Platform
iOS
Status
In development
Type
Own product · 2026
In short
Problem
Every day a mom keeps several kids’ medications and appointments in her head – and at the doctor’s has to find the right test result in a minute.
What I did
A survey of 37 people, 6 in-depth interviews, usability tests of the first version and 78 screens in 9 scenarios.
Result
After tests the password is gone. Consent is a separate step because the data is medical and about children. At the doctor’s, the record goes out as a PDF or a letter from one screen. In development.
6in-depth interviews
37people surveyed
78screens in 9 scenarios
Numa – project screens
Context

Every day a mom has to keep several kids’ medications and appointments in her head – and at the doctor’s, find the right test result in a minute and hand it over.

The goal: one app where the daily plan and the medical history live side by side without mixing. Constraints: I work solo, with no client, and the data is medical and about children.

Research

What the survey and tests showed

Survey · 37 people · key findings
84%

Main problem – storing and finding medical records easily

73% still keep paper cards and certificates
70%

Want to share medical data

→ decision 04: a record for the doctor
46%

Want to store family members’ data

32% – children’s profiles specifically → decision 02: “For whom”
49%

Don’t keep records digitally but would start if it’s convenient and safe

→ decision 03: passwordless sign-in and consent as a separate step

65% had never used medical apps before, so simplicity matters as much as features: 68% chose it, 57% chose security.

A survey of 37 people showed what to store and what was missing, 6 in-depth interviews gave me personas and a CJM, and usability tests of the first version with five participants showed where people got stuck. Most got through navigation unaided – what had to change was sign-in, health record creation and tone.

Hypotheses that changed the design

№HypothesisResultWhat it changed
1People want to keep medical data digitally so they don’t lose paper documentsConfirmed
Most keep documents on paper, often lose them and want a digital format
Records and documents are the core of the MVP → decision 04: a record you can hand to a doctor
2Reminders about medication and doctor visits matter to peopleConfirmed
Most forget their medication and want automatic reminders
→ decision 01: the day plan on Home, missed items are highlighted
4Active users want integration with Google Health and Apple HealthConfirmed
People who actively use trackers expect it
Igor isn’t the primary persona, so integrations moved to after the MVP
8Most don’t trust storing medical data digitallyNot confirmed
Most are ready to store data digitally if security is guaranteed
→ decision 03: consent and 18+ confirmation as a separate step
Other hypotheses
3Moms need a convenient way to keep vaccination historyConfirmed
Moms said they often lose vaccination records
5People want to get test results quickly in digital formConfirmed
Most want to get results online
6People will pay for premium features if they make things easierNot confirmed
Most aren’t ready to pay and expect free features
7How people manage health depends on lifestyle and agePartly
Some store medical data more often, others use fitness apps more

Personas and CJM

The interviews produced two personas, each with a CJM from need to outcome. Anna is the primary one: the MVP is built around her. Igor’s needs – Apple Health integration and analytics – I moved to after the MVP.

Persona

Anna, 26 – mom of two

Goals
All the kids’ medical records in one place, reminders about vaccines and medication, less time spent looking for documents
Pains from the CJM
Chaotic records and no quick way to find things, the risk of missing important events, lots of data to enter at sign-up and input errors, fear of losing data
Persona

Igor, 37 – works in IT, an active user

Goals
One place for all his data, integration with Google Health and Apple Health, automatic reminders about tests
Pains from the CJM
Scattered data, entering parameters by hand, a complicated integration and sync setup, no analytics – just a list of records

What the user tests showed · 5 participants

Left – what the first version’s tests found, right – how Numa does it now

First versionNuma now
Sign-in

A wrong password was part of the scenario: recovery went smoothly, but people reached for Google sign-in, and some wanted to reset the password straight away

Sign-in

No password: Apple, Google or a code by email

New health record

They looked for “create” at the top or in “My records” and didn’t notice the “+” at the bottom right away

New health record

The first record is created in onboarding, “Add record” sits right in the row of records

Filling in

The “None” option was easy to miss and misread

Filling in

Name, date of birth and sex are enough to start, an empty field reads “Not specified”

Tone

People suggested a helper character and a warmer tone themselves, some were afraid to “break” the prototype

Tone

The Drop voices the state of the day and suggests the next step

Structure

Three tabs for everyday use – Home, Records, Calendar – and one “+” for any entry. The MVP has health records, the daily plan, documents and the letter to the doctor. Shared access and Numa AI are deliberately postponed.

Numa information architecture diagram
Decisions
Decision 01

Home shows the day, not a menu

Why
The core scenario from the interviews: every day a mom juggles several kids’ medications, her own reminders and appointments. In tests of the first version, participants asked for a helper character and a warmer tone.
What I did
A plan on a day timeline with a “now” marker; missed items are highlighted. Tasks without a time go into a separate “Keep an eye on” block.
Result
A droplet mascot now voices the state of the day: “I don’t see a check-in at 08:00”. Home answers “what now” instead of pointing to sections.

StatusMascot added after tests of the first version. The day plan is in the MVP prototype.

Home, expanded day plan and the “On watch” block
Home · notification actions · “Keep an eye on”
Decision 02

One “+” for 11 entry types

Why
Entries belong to different people. An “add” button in every section would make people first look for where the entry belongs.
What I did
“What to add?” → “For whom” → form. People think about the event, not about where to store it.
Result
All 11 types are added through one path – no separate button in every record and section.

StatusThe decision is in the MVP prototype. In the first version’s tests most people first looked for “create” at the top, so the “+” stayed for everyday entries, and the first record got its own explicit entry point: in onboarding and in the row of records.

What to add, choosing a health record, medication form
What to add · for whom · medication form
Decision 03

No password, consent as its own step

Why
In the first version’s tests a wrong password was part of the scenario: participants got through recovery without trouble, but reached for the more visible Google sign-in, and some wanted to reset the password straight away. And the data is about children and health – consent can’t be small print.
What I did
Apple, Google or an e-mail code. Consent and 18+ confirmation before the first health record.
Result
The first record starts with three fields – name, date of birth, sex. The rest is added gradually.

StatusPassword removed after tests.

Welcome screen, consent, choosing the first health record
Welcome screen · consent · first health record
Decision 04

A health record you can hand to the doctor

Why
What matters differs for each child, and at an appointment it has to be passed on fast, sometimes in another language.
What I did
Overview sections are customizable, export builds a PDF, and the letter to the doctor fills in contacts and helps with translation.
Result
The record became a document for the appointment, not just an archive: PDF and a letter to the doctor from one screen.

StatusPart of the MVP scope.

Health record overview, overview settings, PDF export
Record overview · settings · PDF
System

States and system

A third of the screens are off the happy path: empty states, errors with explanations, confirmation of irreversible actions, system notifications. Everything is built from the UI kit: 34 components, 4 variable collections, 19 text styles. Each person’s colour is a supporting cue in the records and the calendar, but not the only way to tell people apart. A prototype limitation: in the new-account scenario it kept only one added record – critical for families with several children, so multiple records need checking before the next round of tests.

Profile error, deleting a health record, notifications
Profile error · deleting a record · notifications
Prototype

Prototype

Adding a medication: one «+» for every entry

Screens from the Figma design: «+» → «What to add?» → «For whom» → the medication form. It plays on its own, with the error on an empty name; switch to «Try it yourself» to click through it.

  1. Home
  2. What to add
  3. For whom
  4. Medication form
  5. Error: empty name
  6. Name and twice a day
  7. Medication added

Outcome
  1. 01

    I’m building the app myself: Expo and Supabase with data in the EU.

  2. 02

    Test the single “+”, the new onboarding and the doctor-ready record with people – none of them has been tested yet.

  3. 03

    After the MVP – Numa AI: I’m already structuring the record so every fact has a source.

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